We craft ad creatives, VSLs & SaaS explainers for performance agencies and B2B, SaaS & Fintech brands — every frame engineered around your viewer's next action.
Brands we've worked with
Big productions take months and burn budget. Cheap creatives fatigue in days. Performance motion sits in between: cinema-grade craft, engineered around conversion — built to be tested, iterated and scaled.
Concept ads, VSLs and product motion — hover to preview, click to watch.
Every format runs on the same engine: strategy first, cinematic craft second, conversion always.
Performance-optimised motion ads that stop the scroll and move the metric. Built for testing velocity and built to convert — not just to look good.
4× ROAS · €22k spend (pAIday)Long-form cinematic sales videos that turn complex products into a story a buyer actually finishes. Structured around conversion, scored with sound design you feel.
Long-form · StorytellingComplex software made obvious. Animated product demos and UI motion that turn "I don't get it" into "where do I sign up" — for SaaS & Fintech brands.
Product · UI MotionSound design baked in. Music selection, SFX and atmosphere on every project — the detail most studios skip, the one viewers feel.
Campaign performance reported by the operating partner agency — creatives by Frame Studio.
"We've been working with Luca as our motion designer for a while now — on projects like Zero2Exit, Seeblick Creatives and pAIday. What impressed us from day one: he brings a level of quality and perception you'd normally only expect from people with many years of experience.
What stands out most is his growth. He's visibly improved from project to project — he doesn't just take feedback, he applies it on his own the next time around. He never blindly executes a brief; he thinks ahead, contributes his own ideas and makes suggestions we wouldn't have come up with ourselves. More than once, his version was better than the original briefing.
On top of that, he's reliable, fast and uncomplicated to work with. If you're looking for motion design that thinks with you instead of just executing — you're in the right place. Clear recommendation."
"We worked with Luca on video content for BauWatch. What stood out: he understands what the material needs to achieve before he starts animating. He came back with ideas we hadn't asked for — and they landed better than our original brief.
Easy to work with, fast, and no hand-holding required. For a marketing team, that's the difference between briefing a supplier and working with someone who actually thinks."
Every engagement is quoted as a fixed package after a short call — deliverables, timeline and revision rounds included. No hourly surprises.
One asset, done exceptionally — ad creative package, explainer or VSL.
A full creative set around one launch — hero film, cutdowns, ad variants and formats.
Ongoing motion capacity under your brand — you keep the client, we produce.
Not sure which fits? Book the call — 15 minutes, and you'll leave with a clear recommendation either way.
Founder-led motion studio · Frankfurt · Founded by Luca Wald
Frame Studio crafts cinematic motion design for performance agencies and B2B, SaaS & Fintech brands — from the first strategic question to the final frame of sound.
We run every project through one tight pipeline: message, storyboard, design, animation and sound, all under one roof. No briefs lost between freelancers, no gaps in the hand-off — senior craft on every frame, engineered around the viewer's next action.
Not just animation — the whole craft. Every project runs through one pipeline, from the first strategic question to the last frame of sound. One partner, start to finish.
Positioning, audience and the one message that has to land. Research, not guessing — the foundation every frame is built on.
Strategy firstThe core idea and the narrative arc — hook, tension, resolution. The structure that makes a video convert, not just look good.
The strategy behind the visualsEvery scene planned before it's built. You see exactly where the piece is going and sign off — no blind flights.
Planned, then animatedTypography, color, UI and key frames define exactly how the finished piece will look — approved before anything moves.
The look, lockedWhere it comes alive: cinematic movement, cut to the beat, with the timing that makes people stop scrolling.
Where it comes aliveSound design, final polish, delivery in every format. The 1% most studios skip — the part viewers feel.
The detail viewers feelWe're a founder-led studio running the whole pipeline in-house: strategy, concept, storyboard, design, animation and sound. You get agency-grade output without agency overhead — senior craft on every project, no juniors, no briefs lost between hand-offs. And every frame is engineered around conversion, not just aesthetics.
Performance agencies that need reliable, high-end creative output for their clients — often white-label — and B2B, SaaS, Fintech and E-Commerce brands that want motion built to perform, not just to look premium.
Projects start from €2,500 and are always quoted as a fixed package — no hourly surprises. The price depends on format, length and scope (ad creative, VSL or explainer). After a short call you get a clear proposal with deliverables, timeline and revision rounds included.
Fast — because nothing leaves the pipeline. Most projects ship within 1–3 weeks depending on scope, with clear sign-off milestones (storyboard, style frames, animation) so you always know where the piece stands. Timelines are agreed up front and start once all assets are in.
Meta & TikTok ad creatives, B2B VSLs, SaaS explainer videos, product/UI motion, cutdowns and language versions — delivered in every aspect ratio you need. Sound design is included on every project.
Let's build motion that doesn't just look premium — it performs. Book a free 15-minute intro call.